Monthly Archives: December 2008
Who do you think you are?
Most businesses suffer from an identity crisis. They have no idea who they are, what problem they can solve, who their competition is, or who their best customers are. In normal times, businesses with no self-awareness can limp along- not … Continue reading
Filed under Advertising, Local Business, Marketing, Small Business, St. Louis, Uncategorized
Beware the digital
When television’s overly vaunted digital transition takes place, let’s not participate. We must be very smart about this- and proceed quietly. Have you ever seen the news media work harder to get us to do something than they have worked … Continue reading
Filed under Marketing
It’s always service
I went to our local Chevy’s Restaurant for lunch the other day and was pleased to see that a gentleman named Dave Tinker was back running the place. Dave is one of the owners of the restaurant and had previously … Continue reading
Filed under Uncategorized
How to make their customers, your customers
The vast majority of local business gets customers by taking them away from someone else rather than by creating new customers from scratch. This sounds simple but, in reality, is the most difficult challenge facing business today. How do you … Continue reading
Filed under Advertising, Local Business, Marketing, Small Business, St. Louis, Uncategorized
Buying ads? It’s like taking a vacation
Oftentimes, a business owner will treat an advertising purchase the same way they will treat an office supply purchase. Out of writing utensils? “Buy more pens.” Out of customers? “Buy more ads.” If you wait until you are out of … Continue reading
Filed under Marketing, Uncategorized
5 Cost-Effective Ways To Expand Your Marketing
1) Be a citizen Take part in community events, either by sponsoring them ar simply by attending them. Wear that nice company-logo shirt that’s hanging in the back of your closet. People will notice your interest and involvement. 2) … Continue reading
Filed under Advertising, Local Business, Marketing, Small Business, St. Louis, Uncategorized
