When I was a kid, my cousins and I played “tag” a lot. Tag differs from hide-and-seek in that it lacks some of the organization that the latter game has.
There wasn’t much strategy involved in tag. Sure, we’d count to ten or some such number- but that was usually followed by bedlam more than the professional-sounding concept of seeking.
We would simply run around after one another, tag someone (oftentimes we would tag quite hard), yell “You’re it” and then run around some more.
Sometimes, our past customers must feel like they are “it.” We work so hard to find customers and persuade customers and close customers. But then once we have them, once they are tagged, we just start running around again. We make them chase us from there on out.
It is more bedlam than strategy, and it could be costing you money.
April 6, 2009...1:22 pm
Tag, you’re it
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